Welcome to another of our Conference Spotlights from the DIAMONDS ARE FOREVER conference.
Kate Cuthbert is a reader, writer, reviewer, twitterer, blogger, and starter of readers’ groups, all devoted (mainly) to romance novels. She has written for the Brisbane Courier-Mail, All About Romance, Bookseller & Publisher Magazine, Booktopia, and the New York Journal of Books. You can find her online on her oft-neglected website, or via her much more active twitter (@katydidinoz) and tumblr accounts.
Kate has used her expertise in social media in business and professional settings to work with both library and information professionals and writers. She presented an introduction to social media for authors at the 2010 Romance Writers of Australia conference.
At Diamonds Are Forever, Kate is presenting a workshop aimed at ALL writers called SOCIAL MEDIA FOR FUN AND PROFIT
At the recent McDaniel College Popular Romance in the New Millenium conference, Eloisa James stated that it was no longer enough to write a book. Defining social media as “the commodification of the charisma of the author”, James noted that authors now have to be socially present, interact with readers, and become booksellers in their own right. This workshop aims to show you how.
Tell us about yourself in 10 words or less.
Spends way too much time online.
What prompted you to put together this workshop for “Diamonds are Forever”?
With more and more responsibility on authors to market not only their book, but themselves, social media is a quick, easy, and cheap method to embrace. But there are pitfalls and missteps and gauntlets to be run – privacy, networking, balance. They all contribute to how an author is perceived online, and how well s/he is presenting his/herself. As a social networker, digital native, and early adopter, I can offer some easy tips, great examples, and a general roadmap to success.
Do you use examples (from your own books, other books, movies etc)?
Absolutely. I will name and provide examples of people who are doing it right, and people who are doing it very, very wrong. The best way to ‘get’ social media is to use it, but some guidance never goes astray.
Which members will benefit most from this session?
Emerging, digital first, and self-pubbed authors might find this most useful – those authors looking to establish an online presence as a marketing tool.
What is the best part/aspect of conference for you?
Meeting new authors, seeing publishing dreams come true, and hanging out in a supportive, celebratory environment – complete with lots and lots of book talk!
Anything you’re particularly looking forward to at the 21st RWA conference?
I’ve loved Eloisa James from the very first book (for me, that was Much Ado About You), so I’m really looking forward to meeting her!
Any advice for conference first-timers?
Jump in with both feet. The room is overwhelming, and everyone seems to already know everyone else, but they will welcome you into their conversation, and they will want to hear about you and your book and your problems and your successes. It’s the connections that really make these conferences sparkle.
Thank you, Kate.
Our next Conference Spotlight is with Eleni Konstantine on 2nd April.