Post Conference Spotlight ~ Penguin Group (Australia)

Welcome to another of our Conference Spotlights from the


During their Penguin Special Event on Thursday night, our Silver conference sponsor had an exciting announcement.

Now here to to tell us all about it is  – Penguin Group (Australia).

Tell us all about the new Destiny Romance venture?

Destiny Romance is a new digital first, romance imprint – hugely entertaining love stories at the touch of a button. We will publish stories across all the genres – contemporary, historical, paranormal, fantasy, suspense and yes, erotica. They will be compelling reads that will capture hearts and imaginations and provide a great escape from bad TV and the juggle of family, work, pets and (for some, but not all of us), the gym.  Reading Destiny Romance novels will be like enjoying a box of chocolates in front of your favourite DVD – pure and simple pleasure. We will publish two delicious romances every month and have a terrific website that you won’t be able to leave alone. There’ll be lots of conversations with our authors, gossip from the world of romance and writing tips for aspiring romance writers. Destiny Romance will be on Facebook and Twitter – you will be able to follow us everywhere!

Who are your Destiny Authors and tell us a bit about them?

We have signed up a fabulous group of authors, who are all skilled storytellers with wonderful imaginations – all with diverse backgrounds and occupations. Our launch titles and authors are:
The Convenient Bride, a fabulous contemporary romance and debut novel by Jennifer St George of NSW;
Small Town Storm, a thrilling romantic suspence by Elise Ackers of Victoria; Harbinger, a sexy paranormal romance and debut novel by Peta Crake of WA; Wish, a moving rural romance by Kelly Hunter of NSW.
As well as these four, we have signed up Imelda Evans of Victoria for her contemporary romance, Rules Are For Breaking; Carla Caruso of SA for her paranormal romance, Cityglitter; Bernadette Rowley for her fantasy romance, Princess Avenger; and Laird’s Vow, a fabulous Scottish love story, by the brilliant Anne Gracie.

What are your plans for going forward and your vision (e.g. will Destiny remain an e-only venture?)

We have lots of exciting plans for Destiny. Among them is that many of our titles will eventually be turned into physical books as well as ebooks.  Our plans for global domination include turning our authors into stars. We hope to become one of the most popular romance imprints – and one of the biggest. We can see ‘DESTINY ROMANCE’ up on a billboard one day (tee hee).

Are you looking for new authors?  If so, what is the submission process?

We most definitely are! We need lots and lots of new books and authors. We want gorgeous, compelling, romantic stories – page turners with two central characters who are flawed but loveable – with vivid settings, a bit of wickedness and of course, a happy ending. We love humour, we love mystery and we love our heroines to be real women that we can relate to. We love handsome and masculine men. We love unexpected plot developments. We love intense emotions, warmth and charm. So, if you think you’ve got what it takes to become a Destiny author, go to and see submission guidelines.  Easy-peasy.

 What does Destiny Romance offer that is different to what is already available in the romance marketplace?

Australian voices and some of the best romance writing you’ll find anywhere.  Destiny Romance novels will be fresh and original and have an energy and sense of humour that is unique. The locations will be limited only by the imagination – from red dust/blue sky country, to the glitter of the big city and exotic international locations, like Venice. (Always wanted to go there? Then we recommend you read The Convenient Bride).

Why has Destiny started? What prompted this venture?

It was an idea that was prompted by a mutual interest in romance novels and a friendship between two colleagues at Penguin Books Australia, Carol George and Sarah Fairhall. It grew out of long conversations about movies, books, love affairs, life, writing – and work – over many coffees (and the occasional cocktail). Romance has always been popular and Australian romance writers have always punched well above their weight. We think it’s the right time for an Australian publisher to embrace the romance community and launch an ebook romance imprint entirely devoted to the genre.

How does Destiny tie-in with “mainstream” Penguin?

Destiny Romance is a new digital romance imprint of Penguin Books Australia, which means we’re lucky enough to be an exciting new off-shoot with all the backing and resources of a great publishing company.

Are you looking to work with RWA?

Absolutely. RWA is an exceptional organisation – highly professional, well resourced and very nurturing of emerging writers. Members are passionate about their writing and we are impressed by the fact that while they are looking for individual success, they never fail to celebrate each other’s achievements. We like that.


Thank you Penguin Group (Australia) and Jennifer St. George.

This was our final conference spotlight. Thank you for staying tuned.  We hope you had a wonderful conference – we know we did.

See you next year at Fremantle!!


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  1. Cruisin’ with RWA « Romance Writers of Australia

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