RWA’s logo is getting a makeover!

Last year we decided it was time for the RWA look to get an overhaul – and today, RWA President, Nikki Logan is here to tell us how that went:

We had a spectacular response to our call last year for designs for the new RWA logo – 53 entries in total with a broad range of looks, approaches and appeals (and not a shirtless man amongst them!). Our primary objective was to contemporise the logo that has served us so well for the past decade and go forward into the next with something that reflected our increasing size and professionalism and lent itself naturally to the ever-increasing range of applications (websites, pens, stickers, M&Ms, trophies, wine glasses) as well as working effectively in different formats and in black-and-white.

A primary selection panel shortlisted the 53 anonymous entries down to nine, then whittled them to five and then a truly agonising three before asking a secondary panel (of ninja members with expertise in a range of applications for which a logo might be used) to comment.

Fuelled with those professional opinions, the primary panel then made their selection.

Congratulations to Julie Carpentier who had two entries in the top three including the winning logo.

Congratulations also to Daniel deLorne who was a top-three finalist.

Congratulations and thank you, too, to everyone who submitted an entry and to Lis Hoorweg who coordinated the specification and entry process so beautifully. Choosing a winner from the top five was a particularly difficult process and, really, any of them could have taken us admirably into 2020. But the selection panel believe that the strength, tones and
adaptability of our future logo gave it the edge.

This logo will first come into use at the 2013 RWA Conference (and AGM) when a new-look website will be launched. Until then the RWA southern-cross-and-hearts will still reign.

We’re not posting them here today (so as to keep it as a bit of a surprise for the conference) but members can check them out on page 5 of your April Hearts Talk or click here for electronic HT.  For the electronic HT, you’ll need to log in to the members section of the website using your member number and password – this might be a good opportunity to find out if you remember it! 🙂

Nikki Logan
President
Romance Writers of Australia (Inc.)

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Subscribe by email

  • Subscribe by Feeder

  • Recent News

  • Blog Posts by Category

  • Archives

  • Our Team

    Blogmistress: Imelda Evans

    Blog Editor: Juanita Kees

    A Day in the Writing Life of... Keziah Hill

    Author Spotlights: Sarah Belle

    Cruisin' the Blogs: Juanita Kees

    New Releases: Laura Boon

    Blog Bites: Thea George

    Hearts Talk Wrap: Ainslie Paton

    Cover Contest: Eleni Konstantine

  • Your say:

    S E Gilchrist on 2017 Ruby finalists
    annajacobsauthor on 2017 Ruby finalists
    Bernadette Rowley on 2017 Ruby finalists
    Edexcel GCSE Maths H… on BLOG BITE with Sandii Man…
    Marnie St Clair on Emerald Award and Emerald Pro…
  • RWAus Tweets

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.

  • Pages

%d bloggers like this: