Last year we decided it was time for the RWA look to get an overhaul – and today, RWA President, Nikki Logan is here to tell us how that went:
We had a spectacular response to our call last year for designs for the new RWA logo – 53 entries in total with a broad range of looks, approaches and appeals (and not a shirtless man amongst them!). Our primary objective was to contemporise the logo that has served us so well for the past decade and go forward into the next with something that reflected our increasing size and professionalism and lent itself naturally to the ever-increasing range of applications (websites, pens, stickers, M&Ms, trophies, wine glasses) as well as working effectively in different formats and in black-and-white.
A primary selection panel shortlisted the 53 anonymous entries down to nine, then whittled them to five and then a truly agonising three before asking a secondary panel (of ninja members with expertise in a range of applications for which a logo might be used) to comment.
Fuelled with those professional opinions, the primary panel then made their selection.
Congratulations to Julie Carpentier who had two entries in the top three including the winning logo.
Congratulations also to Daniel deLorne who was a top-three finalist.
Congratulations and thank you, too, to everyone who submitted an entry and to Lis Hoorweg who coordinated the specification and entry process so beautifully. Choosing a winner from the top five was a particularly difficult process and, really, any of them could have taken us admirably into 2020. But the selection panel believe that the strength, tones and
adaptability of our future logo gave it the edge.
This logo will first come into use at the 2013 RWA Conference (and AGM) when a new-look website will be launched. Until then the RWA southern-cross-and-hearts will still reign.
We’re not posting them here today (so as to keep it as a bit of a surprise for the conference) but members can check them out on page 5 of your April Hearts Talk or click here for electronic HT. For the electronic HT, you’ll need to log in to the members section of the website using your member number and password – this might be a good opportunity to find out if you remember it! 🙂
Romance Writers of Australia (Inc.)