New Year, New Column, New Ways to Promote Your Book…

Once upon a time, books were published by publishing houses.  And in those halcyon days of old, those publishing houses would publicise those books.  They would organise readings and signings and book tours.  They would wine and dine reviewers and send out press releases and smooge up to book buyers on the authors’ behalf and everything was puppies and unicorns and bestsellers.

Except when it wasn’t.

Let’s face it, there was never a time when every author got that kind of treatment – and even if there was, it sure as apples ain’t like that now.  We are living in a brave new publishing world, where you might be published by a big house, or a small one, or a digital one, or by yourself, or all of the above – but whichever you choose, you are going to have to do at least some of the promotion yourself.

Which brings us to book videos, or trailers.  These days, many books sales are made online and the online world is an overwhelmingly visual one.  It seems that we can’t get enough of videos.  YouTube is one of the most visited sites on the internet, accounting for millions of hits daily.  So it’s only logical to try to harness the power of video to promote your books.  I don’t know any authors who wouldn’t want a slice of that market.

But where do you start?  How do you go about it?  What does it cost? Where do you find pictures?  How do you add music?  And what do you do with your trailer once it’s made?

I don’t have answers to those questions – but I have found someone who has.  Gabrielle Battistel is a member of RWA and a writer in many forms.  She’s been a journalist, feature writer, scriptwriter, pet health affairs online writer and blogger and she made her fiction debut in RWA’s Little Gems Anthology (2013 Sapphire Edition).  You may have met her in one of the RWA community gatherings,  either online or in person.

But what you may not know is that she’s also a filmmaker.  She has studied filmmaking and regularly updates her skills from various disciplines through the Australian Film Television and Radio School (AFTRS), but she informs me that she actually became a filmmaker the moment she saw an edit suite.  (Which was probably quite a while ago, as she has worked in media for 20 years.)

With that background, it seems almost inevitable that she should move into making book videos.  And sure enough, it came to be.  In 2013, Gabrielle established her own audio/visual production service for book video trailers –Trailermade Production (more info below) – and has already made some for our members.

gab image smallWhen I discovered that, I thought that she would be the perfect person for our new column and I am pleased to announce that it took only a very small amount of arm-twisting to get her to agree to share her knowledge and skills with us on the RWA blog.  Starting Wednesday 29th of January, Gabrielle will be posting an occasional column, and answering questions about the business of video book promotion.

Yours in stories,

Imelda Evans (Blogmistress)

If you would like more information about Trailermade, here’s a video about it (seems only appropriate!)

or you can find Gabrielle at:

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  1. Great news! Looking forward to your monthly columns, Gab 🙂

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