Hello everyone. It’s a pleasure for me to be here giving a little bit of insight into the world of the Book Video TrailerI hope you will be able to get something helpful out of this blog.

To kick off, I’d like to share with you a couple of things about trailers. Firstly, the individual terms “Book Trailer” and “Book Teaser” are registered trademarks to a production company based in America. This may be useful to know when next you are devising any promotional spruik or for a blog guest spot, on your website copy, your social media presence or youtube – wherever your trailer is going to be found.  Book Video Trailer is the term commonly seen on the internet as is the simple term: Trailer.

Secondly, there are a lot of DIY and very low cost trailers on the internet. One of the biggest mistakes seen in these trailers is incorrect credit assertion. This is when resources used in the trailers are either not credited to the artist(s) correctly or not credited at all when they are supposed to be. An incorrect credit or lack of credit can be seen as breach of Terms and Conditions as stipulated by the websites/companies that provide the resources.  In other words, an incorrect or lack of credit assertion can be considered a breach of a legal agreement. Irrespective of whether the resource has been paid for or is for free, the correct credit assertion may still have to be applied if that’s what the terms and conditions say. Read the terms and conditions for use of material and check the website for the credit assertion policy as well. Policies differ from source to source. Some Terms and Conditions clearly stipulate how the credit is to be situated and how it is to appear. Also check that the sound/music you are using is not only credited correctly but open to manipulation. Some sound artists DO NOT allow manipulation. Manipulations can mean different things, depending on the source – another reason to check the fine print.

Matters surrounding your author brand are important to consider. Remember Trailers are to represent your book – your author brand. They are supposed to work as part of a marketing campaign for the hopeful success of your book.


PLEASE NOTE: Information contained in his post is of a general nature only. Seek appropriate legal advice for your own specific situation.

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  1. Thank you for sharing,. Lots of valuable info here. I look forward to up coming posts 🙂

    • Gabrielle @ RWA Book Video Trailer blog

       /  January 29, 2014

      Hi Maryde! Thanks for coming by the blog. Glad you found it valuable.

      All the best, Gabrielle

  2. I’m following these posts very eagerly as ‘trailers’ are something I’d like to try as promotional avenue. Fantastic idea RWA – thank you

    • Gabrielle @ RWA Book Video Trailer blog

       /  January 30, 2014

      Hi! Thanks for coming over the blog. WELCOME! See you again when you next return. Best, Gabrielle

  3. Thanks for sharing some good advice, Gabrielle. I had no idea about the trademarking of the phrase Book Trailer until you mentioned… Easy to overlook copywrite issues on something unexpected like that. Look forward to reading more posts on the topic.

    • Gabrielle @ RWA Book Video Trailer Blog

       /  January 30, 2014

      Hi Helene, thank for coming by the blog. Am glad you’re looking forward to more and I hope that you and many others can get a benefit from it. Best, Gabrielle

  4. Thanks for that invaluable info, Gabrielle. I made a book video tailer using the images from the cover of my debut book (for which my graphic artist purchased the license). The other images were created by my best friend (so I could specifically use them in my book video), or from Creative Commons. I triple checked the latter to make sure they were public domain and could be used for all purposes.

    • Gabrielle @ Book Video Trailer Blog

       /  January 30, 2014

      Hi Tima, thanks for coming by the blog. Look forward to having a look at your trailer. Best, Gabrielle

  5. Great advice, Gabrielle! thanks for your chat in the RWAus FB group last night, too. I didn’t ask any questions but I did follow along and found all your tips very interesting and useful.

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