Session Spotlight: Taking Care of Business
On Friday 21st of August at 8:30am as part of the business stream, Shannon Curtis demonstrates to delegates the importance of business planning, marketing, branding and promotion.
If you earn royalties or payment of any kind for your writing, you are, effectively, a small business, and every business benefits from a BUSINESS PLAN. If you’re venturing into self-publishing, or just wanting to take control of your career, than a business plan is a must. Learn how to treat your writing like a business, from drafting business and marketing plans, to branding and promotion.
Your Presenter – Shannon Curtis
Shannon Curtis has worked as a business consultant, copywriter, admin manager, customer service rep, logistics coordinator, dangerous goods handler, event planner, switch bitch and betting agent, and decided to try writing a story like those she loved to read when she found herself at home after the birth of her first child. Her books have been finalists for Favourite Romantic Suspense for 2011, 2012 and 2013, as well as Favourite Continuing Romance Series as voted by the Australian Romance Readers Association, and was selected to write romance novels for The Bold and The Beautiful series.
Tell us about yourself in 10 words or less.
I’m a plotter; logical, laid-back and organized, but also fun.
What prompted you to put together this workshop for Get Fresh in 15 conference?
I’ve written business plans, content, copy and other forms of business writing, for years, and I was very surprised that so many writers don’t have a business plan – and not just those who wish to venture into self-publishing. I hear a lot of writers agonizing over typical business questions, such as how to design a website, or what should be done/how much should be spent for promotion, what they should write next, and these answers can be found in your business plan – it makes things so much easier when a writer is trying to find direction, and also gain some traction with their career, particularly with brand development.
What is the best part/aspect of conference for you?
For me, it’s far and away the networking and what you learn – what you take away with you. Sometimes it’s from attending a phenomenal workshop, other times it’s listening to authors discuss some of their risks and rewards, but it’s always from the sharing of experiences that are unique to a RWA conference.
What will participants take away from this session?
The main take away will be how writers can use business plans to help chart their career path, and how to write a basic business plan that will not only map out valuable steps and insights, but also afford the delegate to make well-considered decision with their investment of time and resources.
Will there be hands-on exercises or audience participation?
There is definitely a hands-on element to this workshop, and delegates should come prepared to work. Business plans aren’t a one-size-fits-all approach, so delegates will be engaged in drafting a business plan tailored to suit their own needs. It will be intense, and so worth it.
Which members will benefit most from this session?
All writers, no matter where they are on their career path, would benefit from their own business plan – it creates a greater understanding of how the work they do fits into the marketplace, the business mechanisms that will affect their career, and how to ride those peaks and troughs. It’s especially valuable to writers considering the self-publishing or hybrid-publishing option.
What is your latest/current/upcoming book release and where can members find out more about you?
My latest romantic suspense, Runaway Lies, is out now with Harlequin Australia, and there is a very special paranormal romance, Tribal Law, that was done as a gift to the members of the Australian Romance Readers Association. All proceeds from the sale of that novel go directly to reader resources for that organization.
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