Make Facebook Your Friend: Ask me how!

Actually, don’t ask me, ask Sara Hood.  Better still, sign up for her October OWL and learn it from her!  Social media is a fact of life for writers these days, but it can be mystifying and frustrating for the uninitiated.  So an online workshop with this title has to be a good idea!

Make Facebook your friend: six ways to make Facebook work for you as a writer, without mortgaging your home

Registration is now open and you can sign up here:

But now, over to Sara!


Of all the articies I’ve written for Hearts Talk*, by far the one that generated the most response was earlier this year where I busted some of the most commonly believed Facebook myths.

Frequently (and sadly) those myths are based on a misunderstanding of what Facebook is and how it works. Or even a misunderstanding about why Facebook is there in the first place. (Clue: it’s not out to force you to advertise by wilfully restricting who gets to see your posts, but it’s also not a charity.)

When people ask me ‘is it worth being on Facebook?’ my reply is always ‘with 1.6 billion accounts what’s not to like?’.

Let’s get this straight: it is very easy to get Facebook wrong.  It doesn’t help that Facebook itself doesn’t communicate that well and there is a tsunami of ‘experts’ who fill the void, some of whom are little more than snakeoil salesmen, and directly contradict each other. Or have a ‘guaranteed’ strategy that costs a mere $50 per lead. All that does is confuse and bewilder and frustrate.

So the most critical challenge for a writer when trying to make Facebook work for you is working out who to listen to and how to succeed without wasting money and driving yourself nuts.

That’s where this OWL comes in. Six ways to make Facebook your friend. They’re not hard. They won’t require you to first complete a PhD in rocket science. Nor will they cost gargantuan amounts of money to implement.

The OWL also won’t suck up your precious time. It’s a series of PDFs, released each week from 3 October, which you can work through in your own time. There’s then a Facebook group where you can ask questions (and I promise to be there at least once a day) and at the end an online live webinar for you to ask the questions that couldn’t be answered in the Facebook group. We can share screens and look at the back end of Facebook, live.

I won’t over promise: Facebook is harder now that before because there are so many more people competing for screen time, it takes time and it takes commitment.  This OWL will also show you how to track if you’re making a difference.

It starts on 3 October and runs all month, with the webinar scheduled for the last week. It will be recorded and if you can’t make it you are invited send your questions in and I’ll answer them in the session.

If you’re an aspiring writer this is a great way to start to get your marketing foundations in place. For emerging and established writers it’s a great way to make sure you’re hitting all the right buttons.

As I said a few paragraphs ago, with 1.6 billion accounts what’s not to love about Facebook? You just have to learn how to make friends with it first.

So, if any of this sounds like you, see you next month for the October OWL.

It’s going to be fun!
Registration is now open.

$30 for RWA members and $40 for those who aren’t.

* In case you haven’t noticed, I write a book marketing article in each issue of Hearts Talk! Feel free to send in a question and I’ll do my best to answer it. (And for those who don’t know, Hearts Talk is the member journal for RWA.  You can join RWA here.)

Sara Hood has been a member of RWA for 8 years, is still thoroughly unpublished and knows all too well that finishing a manuscript might be a good idea. She’s also a longstanding member of the Melbourne Romance Writers Guild, and RWA-auspiced writing group, the Saturday Ladies Bridge Club.  She’s worked in marketing for more than thirty years and runs a consultancy providing marketing services for organisations in the wider music sector.  She spent half of July this year in Glasgow running the social media for an international conference of music educators.


We’re on Instagram!

In our continuing campaign to spread love (see what I did there?) across the internet, we have expanded our social media presence to Instagram!

You can find us here, or search @rwaustralia on Instagram to find us.  If you are on Instagram, please share your handles in the comments so that we can follow you.

We’ve also created a searchable Instagram hashtag, #loveozromance, which we’d love you to use when posting about romance on Instagram, so that we can build our  community of lovers of Australian romance.

And just so you know, you can also find us on






We also have several private gathering spaces on social media for members only.  If you are a member and would like more info, contact Imelda at



RWA – A Day in the Writing Life…Christina Phillips

Welcome everyone to another Day in the Writing Life post. Joining us today is Christina Phillips.

Warning : Some content may not suitable for under 18.

In one or two sentences, please tell us what genre you write in and what made you decide that particular one is your calling.Christina Tiara Girl copy

As Christina Phillips I write erotic historical romances about sexy warriors and magical heroines with a dash of strong-willed goddesses for good measure.

As Christina Ashcroft I write about bad ass archangels and the women who capture their hearts.

I always loved reading paranormal and fantasy stories as a child, although I never thought of them in that way – it all seemed very normal to me that a magical land could be found through the back of your wardrobe. So I’ve always enjoyed writing stories with a touch of magic or fantasy elements.

Where do you write? Do you have your own special place? Does the location vary?

Kitties on my desk 2012 I’m lucky enough to have one of the spare bedrooms as my very own office. I love it! So do the cats!!

What’s the first thing you do before you begin to write?

I have to check my emails. Now I have an iPad I tend to read through my emails and check Twitter and Facebook while I’m having breakfast, so once I get to the laptop in theory I can open my current wip without any other distractions. If only this tactic actually worked in practice!!

 Do you spend much time reading over the previous day’s work? Do you have a special system in place in order to begin writing or go with the flow?

I always read over the previous day’s work so I can get back into the mood and scene. Then I just hope the muse is going to behave and let the words flow! This doesn’t always work. I have tried thinking out the next scene in advance, when I’m in bed the night before, but so far my brain refuses to cooperate!

 Are you a plotter / planner or a pantser? Do you edit as you go or prefer to edit after completion of the ms?

I’m a bit of a hybrid. I don’t plan everything out in advance but I do like to have a few major plot turns in place before I start writing. Although I have no idea how to get to any of those points until the words appear on the laptop screen, which can be a bit unnerving!

I have to edit as I go along. I send my fabulous CPs anything between one to four chapters at a time and then work on any questions or suggestions they might have. If at any point I think of something that should be either added or deleted earlier in the book then I’ll usually go back and either thread it through or pull it out, otherwise it bugs me.

When I finish the book I go back and read it through with an eye to continuity and to double check I haven’t left any plot threads hanging.

Is your writing space messy, organized or somewhere in between? Are you prepared to show evidence of your claim with a desk photo?

Organized? What’s that?! My desk is covered in… stuff. I sometimes think I need a bigger desk, but know it doesn’t matter how huge it is, it would still be overflowing. I also invariably have a cat or two sprawled across my diary or story notes. Sometimes they lend a paw on the keyboard despite my best efforts to discourage this 🙂

Thank you for being our guest Christina. For more information of Christina’s wonderful books please visit her websites.

Christina Ashcroft’s Website

Christina Phillips Website

As Christina Ashcroft the first book in my hot Archangel series has just been released, ARCHANGEL OF MERCY. I’m delighted that this book finalled in the 2012 Australian Romance Readers Award for Favourite Paranormal Romance!Archangel of Mercy


When Aurora Robinson attempts to open a rift between dimensions to embrace her true heritage, an arrogant Archangel is the only one who can save her from the jaws of hell. And while she owes Gabriel her life, she’s determined not to fall at his feet-despite the desire she feels whenever they’re together.

After his wings were brutally destroyed millennia ago, Gabriel has no compassion for humans like those who ruined him and betrayed the ones he loved. But when he inexplicably finds himself defying ancient protocols to rescue a woman from a fate worse than death, he is shocked by the searing attraction he feels for a mortal.

As the ancient forces that seek to punish Aurora for her actions close in, Gabriel offers the tempting woman protection at his private sanctuary. But as they both succumb to their desires, they discover an even deeper connection-one that threatens to consume them.

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