Actually, don’t ask me, ask Sara Hood. Better still, sign up for her October OWL and learn it from her! Social media is a fact of life for writers these days, but it can be mystifying and frustrating for the uninitiated. So an online workshop with this title has to be a good idea!
Make Facebook your friend: six ways to make Facebook work for you as a writer, without mortgaging your home
Registration is now open and you can sign up here: http://www.romanceaustralia.com/new/showowls.asp
But now, over to Sara!
Of all the articies I’ve written for Hearts Talk*, by far the one that generated the most response was earlier this year where I busted some of the most commonly believed Facebook myths.
Frequently (and sadly) those myths are based on a misunderstanding of what Facebook is and how it works. Or even a misunderstanding about why Facebook is there in the first place. (Clue: it’s not out to force you to advertise by wilfully restricting who gets to see your posts, but it’s also not a charity.)
When people ask me ‘is it worth being on Facebook?’ my reply is always ‘with 1.6 billion accounts what’s not to like?’.
Let’s get this straight: it is very easy to get Facebook wrong. It doesn’t help that Facebook itself doesn’t communicate that well and there is a tsunami of ‘experts’ who fill the void, some of whom are little more than snakeoil salesmen, and directly contradict each other. Or have a ‘guaranteed’ strategy that costs a mere $50 per lead. All that does is confuse and bewilder and frustrate.
So the most critical challenge for a writer when trying to make Facebook work for you is working out who to listen to and how to succeed without wasting money and driving yourself nuts.
That’s where this OWL comes in. Six ways to make Facebook your friend. They’re not hard. They won’t require you to first complete a PhD in rocket science. Nor will they cost gargantuan amounts of money to implement.
The OWL also won’t suck up your precious time. It’s a series of PDFs, released each week from 3 October, which you can work through in your own time. There’s then a Facebook group where you can ask questions (and I promise to be there at least once a day) and at the end an online live webinar for you to ask the questions that couldn’t be answered in the Facebook group. We can share screens and look at the back end of Facebook, live.
I won’t over promise: Facebook is harder now that before because there are so many more people competing for screen time, it takes time and it takes commitment. This OWL will also show you how to track if you’re making a difference.
It starts on 3 October and runs all month, with the webinar scheduled for the last week. It will be recorded and if you can’t make it you are invited send your questions in and I’ll answer them in the session.
If you’re an aspiring writer this is a great way to start to get your marketing foundations in place. For emerging and established writers it’s a great way to make sure you’re hitting all the right buttons.
As I said a few paragraphs ago, with 1.6 billion accounts what’s not to love about Facebook? You just have to learn how to make friends with it first.
So, if any of this sounds like you, see you next month for the October OWL.
It’s going to be fun!
Registration is now open. http://www.romanceaustralia.com/new/owlrego.asp?id=23
$30 for RWA members and $40 for those who aren’t.
* In case you haven’t noticed, I write a book marketing article in each issue of Hearts Talk! Feel free to send in a question and I’ll do my best to answer it. (And for those who don’t know, Hearts Talk is the member journal for RWA. You can join RWA here.)
Sara Hood has been a member of RWA for 8 years, is still thoroughly unpublished and knows all too well that finishing a manuscript might be a good idea. She’s also a longstanding member of the Melbourne Romance Writers Guild, and RWA-auspiced writing group, the Saturday Ladies Bridge Club. She’s worked in marketing for more than thirty years and runs a consultancy providing marketing services for organisations in the wider music sector. She spent half of July this year in Glasgow running the social media for an international conference of music educators.